Getting To The Point –
A Guide to Logo Colors
Businesses would do well with branding. It is the way that they can reach out to their customers and tell them their beliefs. Brands differ from each other and there are brands that stand out, some brands are unforgettable, but there are also ordinary looing ones. But what is it that makes a logo stand out? What colors are appropriate for your brand?
The psychology of colors is important to know. When people see specific colors, they begin to feel and think something. Although people don’t really think about it, colors influence their emotions, thoughts, and feelings. It can have an effect on our thinking. Colors can speak to us in many different ways. When a business uses certain colors in their logo, it helps to communicate the philosophy of the brand.
If you are in the process of creating a logo, it is important to ask yourself several questions. Is your market targeting males or females? Do you have a trendy or classy brand? Is your target market a certain age group? Are you targeting high-end or middle-class customers? If you answer these questions, it can help your business create a logo that speaks to your audience. This can help give you a solid brand.
Different colors evoke different feelings in us. A blue-colored room would evoke certain feelings in us that you wouldn’t get if the room is colored yellow. Each color will have a different thing to say to use. The colors are listed below and how it makes us feel and think.
Warm and cool colors are the two categories of color. Let’s look at the warm colors first.
Men are attracted to the color red. Fire and passion is evoked from the color red. There is urgency in the color red so it can help grab anyone’s attention. You get pumped up and it increases your heart rate.
With orange, you get a friendly, playful color. It shows overall energy. It is great with children.
If you want your logo to bring joy, happiness, warmth, and cheerfulness, then use the color yellow. Too much yellow is distracting, so make sure to mix it with other colors for balance.
The cool colors are given below.
The most popular logo color is blue. If you use blue for your logo, then it represents tranquility, peace, and maturity. You make people trust your brand if you add blue to your logo.
Green is associated with the outdoors. With green, newness is conveyed. If you see the color green, you gain peace in your heart and a desire to promote growth in our lives.
If you want a luxurious logo, the go for purple. It can be mysterious but it is grand and distinguished.
Its earthy and tough-guy persona makes brown attractive to male audiences.
Black and white is in their own category. You get a powerful logo if you combine black and white with other colors.